Top 15 Best-Selling Etsy Products in September 2023

In the event that you are planning to sell on Etsy, the very first step you should take is to conduct market research to find out what are the most popular items on Etsy.

If that is your intention, you have come to the correct place! This article can assist you in discovering Etsy shop ideas on what to sell on Etsy and gain inspiration from top sellers on Etsy.

Here is the list of most popular items on Etsy right now:

Need Assistance To Migrate Your Store?

A lot of merchants have migrated from Wix to Etsy or Squarespace to Etsy to take advantage of the marketplace’s benefits and increase their sales. If you intend to migrate to Etsy, LitExtension can assist you in transferring your data accurately, and effortlessly with the utmost security.

What to Sell on Etsy: 10 Best Selling Items on Etsy

Before delving into our suggestion about 10 Best Selling Items on Etsy, let’s take a look at what type of products you can put on the shelves.

With the goal of appreciating the human imagination, Etsy defines itself as a global art fair. This is an online market where people can connect to create, sell, and buy unique, creative items. Therefore, it does not come as a surprise that 88% of buyers stated that Etsy offers items that you cannot find anywhere else.

As a result, buyers can easily search for Handmade creations, Vintage Items, and Craft Supplies. In particular, you need to ensure that the vintage goods you offer must be at least 20 years old.

Now, it’s time to explore the 10 Best Selling Items on Etsy. Stay tuned!

1. Sticker

Sticker is the first product to appear on our list of Etsy best sellers. Since stickers are simple to make and can be used for multiple purposes, there is no doubt that this affordable business idea is among what sells best on Etsy.

Best sticker shops on Etsy: Upstrider, Creative Dreamers Co, Manifestable.

2. Notepad and diary

The following product on the top finest selling items on Etsy list today is notepads and diaries.

The rationale why these items have become Etsy finest sellers lies in the reality that notepads and diaries are a crucial part of everyday life. They are utilized by many individuals, including students, 9-to-5 employees, and those who are passionate about jotting down notes and bullet journaling.

Leading notepad and diary brands on Etsy: Amethyst Garnet, Beatific Happy Planner, Happy Downloads.

3. Accessories

Accessories can be rings, earrings, necklaces, bracelets, charms, and so on. There’s no doubt that accessories are one of the finest things to sell on Etsy because they are a necessary embellishment for both men and women.

According to a report from Etsy, accessories ranked 2nd on the list of finest selling items on Etsy in terms of gross merchandise sales (GMS) on this platform in 2020. Consequently, accessories are a prospective niche you can attempt when selling on Etsy.

Leading sellers on Etsy – Accessories: Cabochonwholesaler, Gratitude Crystals, Pixie Dust Beads.

4. Interior decoration

When it comes to the finest selling products on Etsy, we cannot disregard the interior decoration category.

During the period of the pandemic, there exists a growing trend where individuals have to work from home. Therefore, they tend to create versatile residences for themselves. Furthermore, there is an increasing number of shopaholics who are willing to dedicate significant attention to adorning their houses and rooms.

As a result, the demand for interior decoration products is likely to increase. In 2023, household goods and home furnishings ranked 1st among the top six categories based on GMS. These interior decoration products are the finest selling items on Etsy:

  • Desk lamps
  • Wallcovering
  • Furnishings
  • Artwork
  • and so on

The skill of creating miniatures has been on the rise for years. It entices individuals to invest dedicated effort into crafting diminutive objects. As of now, the miniature community continues to expand rapidly.

Finest establishments for home adornment on Etsy: Manhattan Neons, kajostore, So Good So Wood.

5. Digital designs/Graphic design

Vending digital merchandise is an ascending star and can lead you to become the top vendors on Etsy. Graphic design can be described as merchandise templates, desktop wallcovering/organizer, bullet journal and planner templates, print-on-demand, mobile icons, and more.

Except for merchandise templates, other digital items are quite economical. The majority of them are priced below $10, and customers can procure them without waiting for the products to be shipped.

Finest establishments for graphic design on Etsy: 90Designs, MMazaDesigns, Daisycustomshop.

6. Posters

While graphic designs and digital items mentioned previously allow customers to instantaneously download and utilize the files, posters are printed before being shipped. This is one of the most popular items being sold on Etsy as there is a significant demand for adorning rooms or workspaces with inspiring images.

Leading sellers on Etsy: Serenity and Joyful Kids, Neptune Art Prints, Eva Art Prints.

7. Playthings & infant goods

Being one of the largest platforms for handcrafted products, Etsy leads the way for artisans to sell playthings and infant goods crafted from timber, wool, fabric, and more. These materials are environmentally-friendly, therefore many mothers and fathers select them for the well-being of their children. Some stores even achieve over 2000 sales with just a single product falling into this category.

Leading playthings & infant goods providers on Etsy: woodandhearts, ManhattanNeons, BusyPuzzle.

8. Retro goods

Apart from handcrafted products, Etsy is also an excellent platform for individuals selling pre-owned or retro items. The rationale behind this is that retro is a favored style that many individuals adore. Retro items found here typically have timeless designs or are made from copper-like materials.

Top retro items sellers on Etsy: DekorStyle, Cracow Magic Decor, Simones French Vintage.

Nowadays, an increasing number of individuals are embracing a healthy, eco-friendly lifestyle. They are inclined to purchase cosmetics with natural components as they are gentle on sensitive skin types. Consequently, organic cosmetics unquestionably rank among the top-selling items on Etsy.

One thing you must keep in mind is that the production of natural cosmetics requires stringent inspection. Therefore, it is recommended that you find a trustworthy supplier to ensure the quality of the products.

Top organic makeup brands on Etsy: Herbana Cosmetics, Moonrise Creek, Rainwater Botanicals.

9. Sewing and Crochet Design

Handcrafted items with sewing and crochet designs are widely favored worldwide. You can explore numerous video tutorials on platforms like Youtube to create sweaters, dresses, or stuffed animals and sell them in your Etsy store.

Best sellers on Etsy in Sewing and Crochet: The Twisted Hatter, Curry Bungalow, The Easy Design

10. Apparel

Apparel is also among the top-selling products on Shopify. You can discover diverse clothing styles with varied colors and patterns. Some of them are designed and crafted by the sellers themselves, while others are upcycled from old garments to enhance their fashionability.

Top clothing stores on Etsy: Water Rok, Stamp By Me Studio, BADINKA

11. Handbags and Purses

Similar to apparel, bags and purses are among the best-selling products on Etsy. In fact, these accessories are essential for both men and women. When searching for “bags and purses,” you will come across numerous recommendations regarding patterns, materials, and colors.

Top handbags and purses stores on Etsy: Mega Gear Custom, Time Resistance, Well Read Company.

With the advancement of technology, mobile phones have become an essential part of our everyday lives. Therefore, it’s necessary to use a phone cover to maintain the cleanliness of our phone and safeguard it in case of accidental drops or stepping on it.

Apart from purchasing phone covers, you can effortlessly utilize acrylic paints to draw and personalize them to your liking. Consequently, phone covers are among the Best Selling Products on Etsy.

Top phone cover stores on Etsy: casewear, Tirita Case, Blush Cases.

12. Paper art

Paper art serves as both splendid decorations and thoughtful gifts for friends. As evident, there are still numerous individuals who express their enthusiasm for these creations, even in the digital era. Paper art presents a promising opportunity for initiating your business on Etsy.

Best paper art stores on Etsy: Mewacraft Metal Art, Vasili Lights, IVYpaper Art.

13. Candle making

Last but certainly not least, homemade candles are also among the top sellers on Etsy, with thousands of sales. Creating a candle is not costly at all. In fact, if you can make it distinctive by incorporating drawings or decorative elements, you can sell this product at a high price.

You can explore numerous video tutorials on Youtube and other platforms to create sweaters, dresses, or teddies and many more concepts for an Etsy shop.

Highly successful sellers on Etsy: New Moon Beginnings, Briar Wick, Waxaromaldn.

14. Headwear

Thanks to their reasonable prices, headwear has become one of the top-selling items on Etsy. These items are trendy and can be easily personalized with a wide variety of styles and materials, making headwear a good choice for starting an online business.

Leading sellers on Etsy for headwear:PachamamaWoollies, ilililyShop, GetStitch

15. Dining and Serving

Kitchen utensils are an essential part of everyday life. Therefore, it’s no surprise that dining and serving items are featured on our list of top-selling items on Etsy.

Leading sellers on Etsy for dining and serving: FifthDesign, FranJohnsonHouse, JoyfulMoose

What Are The Top Sellers On Etsy In 2022?

Now that we know the best-selling items on Etsy, let’s discover the leading sellers on Etsy and their product categories.

According to eRank, the top 5 Etsy sellers with the highest cumulative sales (since the store’s establishment on Etsy) are as follows: (2023 updated)

Among the leading sellers on Etsy in 2022, the first position is held by CaitlynMinimalist whose products primarily focus on two categories: Jewelry and Wedding.

The next top Etsy sellers are PlannerKate1 (categorized in Crafts and Supplies, and Handmade) and Modparty (categorized in Handmade items).

As depicted in the table above, the most popular selling items on Etsy belong to these top categories:

  • Craft and Supplies
  • Wedding Essentials & Jewelry
  • Home Decor
  • Handcrafted Items

Please take note: One suggestion for achieving a higher ranking on Etsy is to have a transparent, authentic, and search engine optimization-friendly store name. However, don’t panic if you can’t initially come up with the right name, as you can always change your Etsy shop name later if needed.

Interested in Expanding Your Shopify Store?

If you plan to transfer from Shopify to Etsy and boost your business, LitExtension offers an exceptional migration service that ensures an accurate, effortless, and highly secure data transfer from your current eCommerce platform to a new one.


Is Selling on Etsy Worth it in 2023?

Firstly, What is Etsy? Etsy is an online marketplace that enables you to register for a virtual booth and share the same space with other sellers. Similar to other prominent marketplaces like Amazon and eBay, Etsy allows you to showcase your products to a vast global audience of online buyers.

However, due to its scale, Etsy is particularly suitable for small enterprises. In fact, many merchants opt to utilize Etsy as one of their sales channels for a multichannel selling store by integrating Etsy with Shopify, WooCommerce, Amazon, and other eCommerce platforms…

If you’re new to Etsy, it is essential to know how to commence selling on Etsy and the initial costs associated with establishing your new Etsy store. Once you have an Etsy seller account, you will undoubtedly reap numerous benefits.

  • First and foremost, as an established name since 2005, Etsy is home to nearly 94,000 active websites.
  • You are capable of establishing an Etsy store at a budget-friendly price. Apart from fees for hosting, domain, transactions, and offsite ads, you do not need to incur any additional monthly expenses.
  • Etsy boasts a robust search engine optimization tool that effortlessly promotes your Etsy products. It compares various product listings and selects the most suitable option to feature on the first page when a visitor searches for a specific query.
  • Furthermore, it is user-friendly, thanks to the straightforward process of uploading items. And finally, Etsy offers a plethora of features and toolkits that enhance the effectiveness of store management.

For more details, we present a comprehensive comparison between Etsy vs eBay.

It doesn’t matter if you’re starting out or currently operating a business, selling on this marketplace is simple thanks to modern eCommerce integration technology such as integrating Etsy with Magento 2 or Shopify Etsy Integration.

Top Selling Items on Etsy: Frequently Asked Questions

Here are the five most lucrative items to sell on Etsy:

  1. Stationery (stickers, notebooks, journals)
  2. Ornaments
  3. House decorations
  4. Artistic/Digital designs
  5. Toys and infant products

Etsy is an online marketplace where individuals can connect to create, sell, and purchase unique, creative items. Etsy shoppers usually look for Handmade creations, Vintage items, and Craft supplies there.

The current top seller on Etsy is Caitlyn Minimalist in the Jewelry category. They have had over 74,000 sales every 30 days.

Top Selling Items on Etsy: Final Thoughts

We have provided here 15 Best Selling Items on Etsy for your consideration. Take your time and decide which product can bring significant profit to your online business on this platform.

The outstanding features and functionalities of eCommerce platforms prove to be a motivation for the growth of online selling. However, selecting a suitable item to showcase in live shops is not a simple task.

If you are planning to migrate from another existing Etsy platform, LitExtension – #1 Shopping Cart Migration Expert is happy to assist. We are proud to be the world-leading company that helps you smoothly and securely migrate your current store to Etsy. And if you would like to build an online store, you can click here to learn more.

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